MasterCard Break In Your Jeans, Executed Summer 2009
Levi’s 501s, $69
137 trips to the Laundromat to give them that broken-in feel, $156
Jeans that are lived in? Priceless.
Concept:
The look is often imitated but never duplicated. You can’t sandblast jeans into feeling like they followed your favorite band for a summer. And no matter how many holes you put in them, store bought jeans will never remind you of your move from LA to Brooklyn.
Companies go to extreme and expensive lengths to make jeans look and feel distressed, but in actuality the feel of lived-in jeans can never be reproduced.
So what to do with your Levi’s 501s that you just brought home from the store? How can you make them look and feel like your favorite pair? Use your MasterCard and you can win a pair of Levi’s jeans and an experience to help you break them in.
Website:
http://www.mastercard.com/us/company/en/newsroom/mastercard_summer_promo.html
Burt’s Bees 40 Days of Bees, Love, & Happiness, Earth Day 2010
Concept:
We here at Burt’s Bees are pretty passionate about bees. I mean, where would we be without them? They’re a vital part of some of our favorite things: flowers, vegetables, fruits, not to mention honey! For 40 days, leading up to Earth Day 2010, its 40th anniversary, Burt’s Bees wants to share with everyone the love and happiness that bees bring to us, each and every day!
How it Works:
Frappuccino This Season’s Coolest Accessory, Fashion Week Spring 2010
Concept:
Giant sunglasses. Huge cocktail ring. Vintage handbag. Platform sandals. For Rachel Zoe, it’s all about the accessories. And this season, her must-have accessory is something everyone can get their hands on: an ice-cold Frappuccino. Pick one up for yourself, and you can get your hands on some of Rachel’s other must have accessories, maybe even Brad!
How it Works:
Levi’s 501s, $69
137 trips to the Laundromat to give them that broken-in feel, $156
Jeans that are lived in? Priceless.
Concept:
The look is often imitated but never duplicated. You can’t sandblast jeans into feeling like they followed your favorite band for a summer. And no matter how many holes you put in them, store bought jeans will never remind you of your move from LA to Brooklyn.
Companies go to extreme and expensive lengths to make jeans look and feel distressed, but in actuality the feel of lived-in jeans can never be reproduced.
So what to do with your Levi’s 501s that you just brought home from the store? How can you make them look and feel like your favorite pair? Use your MasterCard and you can win a pair of Levi’s jeans and an experience to help you break them in.
Website:
http://www.mastercard.com/us/company/en/newsroom/mastercard_summer_promo.html
Burt’s Bees 40 Days of Bees, Love, & Happiness, Earth Day 2010
Concept:
We here at Burt’s Bees are pretty passionate about bees. I mean, where would we be without them? They’re a vital part of some of our favorite things: flowers, vegetables, fruits, not to mention honey! For 40 days, leading up to Earth Day 2010, its 40th anniversary, Burt’s Bees wants to share with everyone the love and happiness that bees bring to us, each and every day!
How it Works:
- Media Partnership: Partner with HGTV/Discovery Channel/Animal Planet: Create a Bee week a la Shark Week (Potential shows: Myth Busters, Bio on Burt, Bee Movie)
- Food Service Partnership at McDonald’s: Create a honey sweetened tea, Bee Tea. Develop a bee themed Happy Meal. Sample in-store •
- Online feature Bee-roll from media partnership
- Sign up to be a Bee Ambassador, spreading the Bee gospel
- Adopt a hive - find a hive, load a pic online with a geotag
- Hive-Cam/Colony-Cam
Frappuccino This Season’s Coolest Accessory, Fashion Week Spring 2010
Concept:
Giant sunglasses. Huge cocktail ring. Vintage handbag. Platform sandals. For Rachel Zoe, it’s all about the accessories. And this season, her must-have accessory is something everyone can get their hands on: an ice-cold Frappuccino. Pick one up for yourself, and you can get your hands on some of Rachel’s other must have accessories, maybe even Brad!
How it Works:
- Tie in with The Rachel Zoe Project and the Rachel Zoe Report
- Kick off program with coupons on RZP and RZR. She can also post pics with the product on her facebook and twitter accounts
- Inside each 4-pack is a mini zine/book, Accessories from A to Zoe, an abridged version of her Style A to Zoe book
- QR code at shelf lets consumers access a daily accessory Zoe Report created exclusively for Frappuccino drinkers
- Sweeps Overlay:
Consumers can enter to win one of Zoe’s favorite accessories (or one of her QVC accessories): Vintage Birkin, designer sunglasses, or even Brad become your accessories for the day
