Traditionally, our agency does just the print campaign for Maybelline's annual NYFW sponsorship. This year, I proposed we capture more, and make the most of Maybelline's newly launched snapchat channel to share the best BTS content. 

Given that Beauty Tutorials are SUCH a thing on YouTube, I wondered why we couldn't bring that type of content to the Snapchat format as a Maybelline Beauty Snaptorial, if you will. Plus, grab a sponsored post from Gigi herself. And because we like to share, we also made some goodies for Maybelline's instagram feed too.